Birla Cellulose, part of the Aditya Birla Group, is a leading sustainability focused Man-Made Cellulosic Fibres (MMCF) producer and operates 12 sites that apply environmentally efficient closed loop technologies that recycle materials and conserve natural resources.
Its five global advanced research centres are equipped with state-of-the-art facilities and pilot plants. Its sustainable products Livaeco by Birla CelluloseTM and PuorcelTM Eco are designed with superior sustainable credentials. Birla Purocel is nonwoven Viscose fibre brand of Birla Cellulose.
Birla Cellulose fibres are ethically derived from natural, renewable resources and manufactured using eco-friendly processes, contributing towards a greener environment.
Birla Cellulose collaborates actively with its upstream and downstream partners with an aim to create a bigger and broader impact on sustainability. It works closely with global sustainability focussed organizations like Sustainable Apparel Coalition (SAC), Canopy, Zero Discharge of Hazardous Chemicals (ZDHC), Changing Markets Foundation, Textile Exchange, WBSCD, Fashion for Good, Global Fashion Agenda, amongst others to continually learn and apply the best practices in its global operations and across its value chain.